{"id":66,"date":"2026-07-20T17:09:06","date_gmt":"2026-07-20T17:09:06","guid":{"rendered":"https:\/\/vitamelis.com\/?page_id=66"},"modified":"2026-08-17T17:28:39","modified_gmt":"2026-08-17T17:28:39","slug":"about","status":"publish","type":"page","link":"https:\/\/vitamelis.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<style>\n.vm-about{--cream:#fbf7ef;--ink:#302722;--olive:#344538;--gold:#c68a22;--sand:#e9ddc8;--white:#fffdf9;color:var(--ink);font-family:Manrope,Arial,sans-serif;line-height:1.65}.vm-about *{box-sizing:border-box}.vm-about a{text-decoration:none}.vm-about .vm-wrap{width:min(1120px,calc(100% - 40px));margin:auto}.vm-about .vm-hero{min-height:610px;display:grid;place-items:center;text-align:center;padding:115px 20px 90px;background:linear-gradient(rgba(30,34,27,.48),rgba(30,34,27,.67)),url('https:\/\/vitamelis.com\/wp-content\/uploads\/2026\/07\/IMG_3152-scaled.jpeg') center\/cover;border-radius:0 0 34px 34px;color:#fff}.vm-about .vm-hero-inner{max-width:880px}.vm-about .vm-kicker{display:inline-block;margin-bottom:18px;color:#f0c36b;font-size:.82rem;font-weight:800;letter-spacing:.16em;text-transform:uppercase}.vm-about h1,.vm-about h2,.vm-about h3{letter-spacing:-.035em;line-height:1.1}.vm-about h1{font-size:clamp(2.7rem,6vw,5.25rem);margin:0 0 24px}.vm-about .vm-lead{max-width:710px;margin:0 auto 30px;color:#fff;font-size:clamp(1rem,2vw,1.22rem)}.vm-about .vm-btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 24px;border-radius:999px;background:var(--gold);color:#fff;font-weight:800;transition:.2s}.vm-about .vm-btn:hover{background:#a96f15;transform:translateY(-2px)}.vm-about .vm-facts{position:relative;z-index:2;display:grid;grid-template-columns:repeat(3,1fr);overflow:hidden;margin-top:-38px;border-radius:20px;background:var(--white);box-shadow:0 18px 55px rgba(48,39,34,.12)}.vm-about .vm-facts div{padding:27px 22px;text-align:center;border-right:1px solid var(--sand)}.vm-about .vm-facts div:last-child{border:0}.vm-about .vm-facts strong{display:block;color:var(--olive);font-size:1.05rem}.vm-about .vm-facts span{color:#6d625b;font-size:.9rem}.vm-about .vm-section{padding:100px 0}.vm-about .vm-section-alt{background:var(--cream)}.vm-about .vm-split{display:grid;grid-template-columns:1.02fr .98fr;gap:68px;align-items:center}.vm-about .vm-copy h2,.vm-about .vm-head h2{margin:0 0 18px;color:var(--olive);font-size:clamp(2rem,4vw,3.45rem)}.vm-about .vm-copy p{margin:0 0 17px;color:#6d625b}.vm-about .vm-photo{min-height:520px;border-radius:24px;background:center\/cover;box-shadow:0 18px 50px rgba(48,39,34,.13)}.vm-about .vm-photo-one{background-image:url('https:\/\/vitamelis.com\/wp-content\/uploads\/2026\/07\/68779966875__533614AF-00FA-4E34-A3A9-268990FD65FF-scaled.jpeg')}.vm-about .vm-photo-two{background-image:url('https:\/\/vitamelis.com\/wp-content\/uploads\/2026\/07\/IMG_2785-scaled.jpg')}.vm-about .vm-head{max-width:760px;margin:0 auto 50px;text-align:center}.vm-about .vm-head p{margin:0;color:#6d625b}.vm-about .vm-values{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.vm-about .vm-card{padding:30px;border:1px solid var(--sand);border-radius:20px;background:var(--white)}.vm-about .vm-icon{display:grid;place-items:center;width:48px;height:48px;margin-bottom:20px;border-radius:14px;background:#f4e5c8;color:#8b5d11;font-weight:900}.vm-about .vm-card h3{margin:0 0 10px;color:var(--olive);font-size:1.3rem}.vm-about .vm-card p{margin:0;color:#6d625b}.vm-about .vm-process{display:grid;gap:17px;margin-top:28px}.vm-about .vm-step{display:grid;grid-template-columns:44px 1fr;gap:15px;align-items:start}.vm-about .vm-num{display:grid;place-items:center;width:42px;height:42px;border-radius:50%;background:var(--gold);color:#fff;font-weight:900}.vm-about .vm-step h3{margin:1px 0 5px;font-size:1.08rem}.vm-about .vm-step p{margin:0}.vm-about .vm-gallery{display:grid;grid-template-columns:1.2fr .8fr .8fr;gap:16px}.vm-about .vm-gallery img{width:100%;height:330px;object-fit:cover;border-radius:18px}.vm-about .vm-cta{margin:0 auto 100px;padding:62px 38px;border-radius:28px;background:var(--olive);color:#fff;text-align:center}.vm-about .vm-cta h2{margin:0 0 14px;font-size:clamp(2rem,4vw,3.25rem)}.vm-about .vm-cta p{max-width:640px;margin:0 auto 26px;color:#e9e2d8}.vm-about .vm-cta .vm-btn{background:var(--white);color:var(--olive)}\n@media(max-width:850px){.vm-about .vm-split{grid-template-columns:1fr;gap:42px}.vm-about .vm-values{grid-template-columns:1fr}.vm-about .vm-photo{min-height:430px}.vm-about .vm-gallery{grid-template-columns:1fr 1fr}.vm-about .vm-gallery img:first-child{grid-column:span 2}.vm-about .vm-hero{min-height:550px}}\n@media(max-width:620px){.vm-about .vm-wrap{width:min(100% - 24px,1120px)}.vm-about .vm-hero{min-height:510px;padding:88px 18px 70px;border-radius:0 0 24px 24px}.vm-about h1{font-size:2.65rem}.vm-about .vm-facts{grid-template-columns:1fr;margin-top:-26px}.vm-about .vm-facts div{border-right:0;border-bottom:1px solid var(--sand);padding:18px}.vm-about .vm-section{padding:72px 0}.vm-about .vm-photo{min-height:350px}.vm-about .vm-gallery{grid-template-columns:1fr}.vm-about .vm-gallery img,.vm-about .vm-gallery img:first-child{grid-column:auto;height:260px}.vm-about .vm-cta{margin-bottom:72px;padding:46px 22px}}\n<\/style>\n<main class=\"vm-about\">\n<section class=\"vm-hero\"><div class=\"vm-hero-inner\"><span class=\"vm-kicker\">Vitamelis Beekeeping \u00b7 Slovenian honey<\/span><h1>Beekeeping rooted in nature<\/h1><p class=\"vm-lead\">We care for bees and produce honey that preserves the distinctive character of its forage, season and local environment.<\/p><a class=\"vm-btn\" href=\"https:\/\/vitamelis.com\/en\/?page_id=69\">Discover our honey varieties<\/a><\/div><\/section>\n<div class=\"vm-wrap vm-facts\"><div><strong>Local beekeeping<\/strong><span>Careful and responsible work<\/span><\/div><div><strong>Seven honey varieties<\/strong><span>Each with its own character<\/span><\/div><div><strong>Direct contact<\/strong><span>From beekeeper to customer<\/span><\/div><\/div>\n<section class=\"vm-section\"><div class=\"vm-wrap vm-split\"><div class=\"vm-photo vm-photo-one\" role=\"img\" aria-label=\"Bees on the comb\"><\/div><div class=\"vm-copy\"><span class=\"vm-kicker\">Our story<\/span><h2>Honey is a record of place and time<\/h2><p>Bees never produce two exactly identical harvests. Forage, weather and the rhythm of nature shape the flavour, colour and aroma. That is why, at Vitamelis, we value the diversity each season brings.<\/p><p>Our work begins with careful observation of our bee colonies and their environment. When handling honey, we aim to preserve what nature has created: the distinctive flavour of each variety and an authentic local beekeeping experience.<\/p><\/div><\/div><\/section>\n<section class=\"vm-section vm-section-alt\"><div class=\"vm-wrap\"><div class=\"vm-head\"><span class=\"vm-kicker\">Our approach<\/span><h2>Simple values, careful work<\/h2><p>We build trust through clear information, personal contact and respect for nature's rhythm.<\/p><\/div><div class=\"vm-values\"><article class=\"vm-card\"><span class=\"vm-icon\">01<\/span><h3>Respect for bees<\/h3><p>Caring for our bee colonies and monitoring conditions are the foundation of every step we take.<\/p><\/article><article class=\"vm-card\"><span class=\"vm-icon\">02<\/span><h3>Character of the harvest<\/h3><p>Every variety and season brings its own colour, aroma and texture \u2014 and that is precisely what makes it valuable.<\/p><\/article><article class=\"vm-card\"><span class=\"vm-icon\">03<\/span><h3>Personal advice<\/h3><p>When helping you choose, we offer direct advice and tell you openly which varieties are currently available.<\/p><\/article><\/div><\/div><\/section>\n<section class=\"vm-section\"><div class=\"vm-wrap vm-split\"><div class=\"vm-copy\"><span class=\"vm-kicker\">From hive to jar<\/span><h2>Care in every step<\/h2><div class=\"vm-process\"><article class=\"vm-step\"><span class=\"vm-num\">1<\/span><div><h3>We follow the nectar flow<\/h3><p>Conditions in nature set the rhythm of the season and the diversity of the honey.<\/p><\/div><\/article><article class=\"vm-step\"><span class=\"vm-num\">2<\/span><div><h3>We identify the character of the honey<\/h3><p>Colour, aroma and flavour tell the story of the plants and the area where the bees foraged.<\/p><\/div><\/article><article class=\"vm-step\"><span class=\"vm-num\">3<\/span><div><h3>We present the current selection<\/h3><p>We personally explain the differences between varieties and help each customer choose.<\/p><\/div><\/article><\/div><\/div><div class=\"vm-photo vm-photo-two\" role=\"img\" aria-label=\"Work at Vitamelis Beekeeping\"><\/div><\/div><\/section>\n<section class=\"vm-section vm-section-alt\"><div class=\"vm-wrap\"><div class=\"vm-head\"><span class=\"vm-kicker\">Glimpses from the apiary<\/span><h2>Nature up close<\/h2><\/div><div class=\"vm-gallery\"><img decoding=\"async\" src=\"https:\/\/vitamelis.com\/wp-content\/uploads\/2026\/07\/IMG_6843-scaled.jpeg\" alt=\"\u010cebelarski utrinek Vitamelis\"><img decoding=\"async\" src=\"https:\/\/vitamelis.com\/wp-content\/uploads\/2026\/07\/73592590869__1C74B2F1-43EE-4E61-88C6-6B68E167F58C-scaled.jpeg\" alt=\"\u010cebele v naravnem okolju\"><img decoding=\"async\" src=\"https:\/\/vitamelis.com\/wp-content\/uploads\/2026\/07\/IMG_1103-scaled.jpeg\" alt=\"Med \u010cebelarstva Vitamelis\"><\/div><\/div><\/section>\n<section class=\"vm-wrap vm-cta\"><span class=\"vm-kicker\">Discover our honey<\/span><h2>Every variety has its own story<\/h2><p>From delicate acacia to full-flavoured silver fir honey \u2014 find the flavour that suits you best.<\/p><a class=\"vm-btn\" href=\"https:\/\/vitamelis.com\/en\/?page_id=69\">View our selection<\/a><\/section>\n<\/main>","protected":false},"excerpt":{"rendered":"<p>\u010cebelarstvo Vitamelis \u00b7 slovenski med \u010cebelarstvo, ukoreninjeno v naravi Skrbimo za \u010debele in med, ki ohranja prepoznaven zna\u010daj pa\u0161e, sezone in doma\u010dega okolja. Spoznajte na\u0161e vrste medu Doma\u010de \u010debelarstvoSkrbno in odgovorno delo Sedem vrst meduVsaka s svojim zna\u010dajem Neposreden stikOd \u010debelarja do kupca Na\u0161a zgodba Med je zapis kraja in \u010dasa \u010cebele nikoli ne ustvarijo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-66","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vitamelis.com\/en\/wp-json\/wp\/v2\/pages\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitamelis.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vitamelis.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vitamelis.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vitamelis.com\/en\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":3,"href":"https:\/\/vitamelis.com\/en\/wp-json\/wp\/v2\/pages\/66\/revisions"}],"predecessor-version":[{"id":174,"href":"https:\/\/vitamelis.com\/en\/wp-json\/wp\/v2\/pages\/66\/revisions\/174"}],"wp:attachment":[{"href":"https:\/\/vitamelis.com\/en\/wp-json\/wp\/v2\/media?parent=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}